Design, code & a passion for games
Hello! I am Noemi Fagerstrom
UI/UX designer
Web designer
Game developer
In game and web design, standing still isn’t an option—you must always be one step ahead.
Web Redesign Joyas Baron
A complete revamp focusing on user experience, modern aesthetics, and streamlined navigation. This project aimed to enhance the brand's online presence while making it easier for customers to explore and purchase luxury jewelry pieces
Braver Óptica
Migración de Jumpseller a Shopify. Se realizó el traspaso y adaptación de la base de datos, integraciones de código personalizado, configuración de descuentos y mejoras en la experiencia de compra. Además, se trabajó en SEO: creación de blogs, meta tags, meta títulos, metadescripciones y Google Search Console para posicionar palabras clave.
Rep Santa Rosa
Online store for auto parts. Jumpseller platform, custom UX/UI, and SEO optimization for local market.
Tienda online de autopartes. Plataforma Jumpseller, UX/UI personalizado y trabajo SEO: creación de blogs, meta tags, meta títulos, metadescripciones y Google Search Console para posicionamiento local.
Personal Proyect Tesis: Planet Infinity
Classic Action Meets Storytelling Planet Infinity reimagines the shoot 'em up genre by combining fast-paced action with a strong narrative focus, proving that gameplay and storytelling can thrive together.
Web Redesign Agmin
This project focused on modernizing the website for Agmin, a company in the mining sector. The redesign aimed to create a more contemporary and user-friendly interface, enhancing both the visual appeal and functionality of the site.
Yango Delivery Case Study
Visual Enhancement for UX/UI Course at Adalid Chile This project involved redesigning the visual interface of Yango Delivery, focusing on enhancing user experience and visual appeal.
Joyas Baron
Type
Ecommerce
Date
30.04.2024
Role
UI/UX designer
Web Designer
SEO Specialist
Marketing Coordinator
Client
Joyas Baron
As the UX/UI designer, I led the redesign of the e-commerce platform to enhance user experience and visual appeal. The project involved optimizing product listings, creating sales campaigns, and collaborating with internal teams to align design with business objectives. Intensive work was done on SEO: creating blogs, meta tags, meta titles, meta descriptions, and configuring Google Search Console to position relevant keywords and improve search engine rankings. Continuous support was also provided for maintenance and design updates.
The challenge
When I joined the project, Joyas Barón faced significant challenges in user engagement and visibility. The website had a high bounce rate of approximately 50%, with users leaving the site quickly due to poor user experience and unoptimized product pages. Additionally, the site’s visibility in search engine rankings was low, frequently appearing in 6th or 7th place, limiting organic traffic and overall reach. The primary goals were to reduce the bounce rate, increase the time users spent on the site, and improve the website’s ranking to boost visibility and drive more conversions.
My solution
To tackle the high bounce rate and improve user experience, the website underwent a comprehensive redesign focused on creating a more intuitive and streamlined interface. The checkout process, which previously involved too many steps, was simplified to minimize user frustration and reduce abandonment. Product descriptions, photos, and titles were optimized to enhance clarity and appeal, while the navigation menus were restructured for easier browsing. In addition to improving the overall design, SEO strategies were implemented to boost the site’s visibility in search engine rankings. These changes not only improved usability but also played a key role in elevating Joyas Barón from lower-ranked positions (6th or 7th) to consistently appearing at the top of search results.
Braver Óptica
Type
Ecommerce
Date
2023
Role
Web Designer
Shopify Customization
UX/UI
Client
Braver Óptica
Se migró la tienda de Jumpseller a Shopify, realizando el traspaso y adaptación de la base de datos de productos y clientes. Se implementaron integraciones de código personalizado, configuración de descuentos, y mejoras en la experiencia de compra. Además, se optimizó el diseño y la funcionalidad para aprovechar las ventajas de Shopify.
Rep Santa Rosa
Type
Ecommerce
Date
2023
Role
Web Designer
Jumpseller Customization
UX/UI
SEO
Client
Rep Santa Rosa
For Rep Santa Rosa, I developed a custom e-commerce site on the Jumpseller platform, focusing on a user-friendly interface and strong SEO for the local market. The project included catalog organization, payment setup, and mobile optimization.
Planet Infinity
Type
Tesis proyect for University
Date
23.10.2020
Role
Game developer
Client
University
Planet Infinity was a 6-month thesis project where the primary challenge was mastering Unreal Engine 5 to develop a functional game. The goal was to not only learn the tool but to implement practical elements of game design. The project resulted in the creation of a functional game menu and the first level, which included the game’s introduction. This experience solidified my skills in game development and highlighted my ability to quickly adapt to new technologies.
The challenge
During this 6-month thesis, the main challenge was learning Unreal Engine 5 from scratch to develop a game. The objective was to master the software while implementing key game design elements.
My solution
Successfully created a functional menu and developed the first level of the game, which included the game's introductory sequence. This project not only demonstrated my ability to quickly learn new tools but also showcased my skills in game design and development.
Agmin re design
Type
Web designer
Date
2020
Role
Web Designer
Client
Agmin
Complete redesign of a mining company’s website that hadn’t been updated since 1998. I modernized the site to improve user experience, make it more accessible, and increase its online visibility, creating a more professional interface aligned with current standards.
The challenge
The main challenge was to modernize a website that had not been updated since 2000. The outdated design and functionality needed a complete overhaul to improve user experience and align with modern web standards, while reflecting the company’s growth in the mining industry.
My solution
I redesigned and developed a responsive, modern website using HTML, CSS, and JavaScript. The focus was on improving navigation, optimizing for SEO, and enhancing user engagement. The result was a professional, streamlined site that significantly increased Agmin's online presence and accessibility.
Yango Delivery Case Study
Type
Case study
Date
2023
Role
UX/UI Designer
Client
Adalid
This project was part of a UX/UI course at Adalid Chile. The main challenge was to redesign the app's visual identity, as the original color palette caused discomfort for users. A new, visually pleasing color palette was developed, and a fully functional app prototype was created in Figma. The redesign focused on improving user experience while maintaining brand consistency and usability.
The challenge
The original color palette of the web was visually straining for users, creating a negative impact on user experience. The goal was to improve the visual design while maintaining brand consistency.
My solution
A new, more user-friendly color palette was created to enhance visual comfort. Additionally, an app prototype was developed in Figma, focusing on improving overall usability and aligning the design with modern UI standards.
Approach and
philosophy
Design isn't just about creating something visually appealing; it's about crafting experiences that resonate with users. Whether through a website or a game, my goal is always to bridge the gap between aesthetics and functionality, creating products that not only look good but also feel intuitive and engaging.
Creating
impactful projects
Frontend
development
I design responsive and user-friendly websites using platforms like Jumpseller, Wix, and WordPress, focusing on functionality
and aesthetics
UX/UI
design
I create seamless user experiences by combining research, wireframes, and prototypes to deliver intuitive interfaces that align with business goals.
Game
Development
I develop engaging game experiences, from concept to functional prototypes, applying my skills in design and development through tools like Unreal
Digital
marketing
I implement data-driven SEO strategies and digital campaigns to boost online visibility and enhance user engagement across web platforms.
The digital
journey
My education
2015 - 2020
Game design
UNAB, Santiago de ChileIntensive drawing courses that present the fundamental principles of drawing.
2019 - 2021
UI/UX Design Specialization
AdalidResearch, design, and prototype effective, visually-driven websites and apps.
2022
Unreal Fundamentals
CRTICFundamentals of Unreal Engine for interactive experiences and games.
2024
UI/UX Design Specialization
GoogleThis course is about how to complete the design process from beginning to end.
2025
Digital Marketing and Ecommerce
Google Coursera / Talento DigitalComprehensive training in digital marketing and e-commerce strategies.
2025
Digital Marketing Career
CoderhouseProfessional program focused on digital marketing tools and strategies.
Work experience
2024
UX/UI Designer
Redesigned the e-commerce site, improving user experience and optimizing product listings. Implemented SEO strategies and managed sales campaigns. Key results: Increased task time to 6 minutes 28 seconds, reduced bounce rate to 2.06%.
2022 - 2025
Independent Web Designer
Motitas Lab
Development of custom websites for various clients, including:
Braver (Shopify), Rep Santa Rosa (Jumpseller), and Agmin (corporate site).
Services include design, implementation, SEO, and ongoing support.
2020 - 2023
CEO
SIOZONO
Managed commercial and administrative aspects of my e-commerce business.
Designed the online store with a focus on usability and conversion.
Aumento de ventas anuales en más de un 50% mediante diseños atractivos e informativos para los clientes.
Logros clave:
Crecimiento anual de ventas: Más de un 50% de aumento.
Volumen de ventas: Más de 20 millones CLP anuales desde cero.
2019
Internship
in the MazeLab agency
Designed user interfaces and experiences for websites and video games.
Conducted user research and usability testing.
Created user flows, wireframes, and prototypes.
Completely redesigned the user interface of a game, leading to a 15% increase in key KPIs for adoption and retention.
My favourite tools
Photoshop
Figma
Illustrator
Adobe XD
Unity
HTML5
CSS3
Unreal